New car lead generator Motoring.co.uk has partnered with price comparison site Confused.com to generate sales enquiries for car brands.

Motoring.co.uk will be powering tools on the website to generate brochure and test drive requests from April.

Terry Hogan, managing director of Motoring.co.uk, said: “Our data strategy involves bringing together multiple consumer touch points in the customer's journey to buying a car.

"Consumers do not have a linear journey anymore.  They bounce around so their buying funnel and their behaviour can be hard to predict. Whilst traditional digital marketing tactics rely on past trends and demographics to find groups of users who match their 'brand', we have taken a lead in forming partnerships with some of UK's leading automotive and insurance brands to establish 'real-time' user intent on an individual basis.

“Our new partnership with Confused.com will help both parties to understand how they can assist their respective users through the car and insurance buying process. We're looking for the magic formula of trusted brands with large scale, transactional data and Confused.com certainly delivers in these areas, as do we. If we can help add value to the customer experience we know that we will deliver a great result for all parties.”

Motoring.co.uk provides data, leads and intelligence in automotive, using online and offline communication with over 50,000 consumers every month, through car buying conversations, targeted email marketing and working with other large publishing partners.