Codeweavers, the automotive digital tools company, has appointed Shaun Harris as sales director.

For the last eight years, Harris has been working outside of the industry supporting financial service initiatives for a range of High Street retailers.

It is his digital experience which Harris aims to leverage in his return to the automotive sector.

He said: “The Codeweavers opportunity excited me and I’m pleased to be back in the motor industry. We have some leading edge technology brains, deep relationships with manufacturers, retailers and other technology and service providers, and above all real imagination and energy to help dealers to embrace the digital space in a distinctive and accountable manner. We are all about enhancing the bottom line.

“Our current product portfolio demonstrates our unique capabilities; our new product production line of initiatives takes this to a whole new level. Initial discussions with current partners on these gives me cause for significant optimism for the future.”