Luxury car dealer group HR Owen has been appointed the UK's only official dealer for Pagani, the Italian supercar brand.

Pagani joins the stable of luxury and supercar marques offered by HR Owen, which includes Bentley, Rolls-Royce, Ferrari, Lamborghini, Aston Martin, Bugatti and Maserati.

Based in San Cesario sul Panaro, Italy, Pagani has designed and produced two models – the Zonda and now the new Huayra, shown at the 2011 Geneva Motor Show.

Chief executive Joe Doyle said: "We are delighted that, in choosing HR Owen, Pagani has recognised the position of HR Owen as the UK’s leading supercar dealer.

"This is another step in our strategy for growth in the world of luxury supercars, with Pagani joining the seven other highly prestigious marques for which we are official dealers."

Pagani expects to sell 40 Huayra globally each year.