Alphera UK director Spencer Halil is calling on dealers and brokers to “up the game” and provide car buyers with the right finance deal.

His comment comes as the Finance & Leasing Association reports that point-of-sale new car finance rose to 52.1% in 2010.

Halil, who heads BMW Financial Services’ UK multi-make division, said a survey suggests consumer confidence in buying high price tag items such as cars was lower than expected for the start of 2011.

“When a customer wants to buy, but is holding off it can often be because they aren’t aware of the various buying options available,” he said.

“It’s a case of presenting all the benefits from a range of finance solutions that make buying a car more affordable.”

Halil said January was positive for Alphera: “If this performance was mirrored across the market dealers are already reassuring their customers through the provision of finance.”