Dixon Motors claims it is launching the lowest finance package in the market.

Customers are being offered 5.8% fixed APR with a 1p deposit and no lump sum at the end of the 3-year term. Dixon is boasting that the deal is unique for the security it offers in having set monthly payments, and the lending rate is lower than is currently offered by any high street bank or direct lender.

Dixon says its fixed rate will save the average car buyer £494 when compared to similar offers on the market.

An '03' or '53' plate Ford Ka with delivery mileage is currently retailing at Dixon for £4,995 which equates to £151 per month with this 5.8% deal.

Nigel Falkiner, Dixon group marketing manager, says: "The interest rate and fuel tax rises are going to impact on motorists' finances, so we recognised that it's now even more important to offer our customers a good deal. Not only that, but the Dixon deal does not require a large deposit unlike many other dealer groups out there. This offer gives customers exactly what they want with fixed monthly payments, just a 1p deposit”