A new supervisory level has been put in place between AA Tyre Fit's two regional managers and its team of 170 tyre fitters.
The position of lead fitter has been created to ensure high customer service levels.
Twelve have been appointed to date with each assigned a geographical area.
AA Tyre Fit general Manager, David Goodyear, says: "We are expanding so quickly that the old system of simply having two managers covering the north and south communicating directly with the fitters was no longer sufficient.
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