Cheshire based Group Tyre (UK) is to launch a new wholesaling business in the former WS Tyremaster stronghold of East Anglia.

We Sell Tyres (Wholesale) is headed by managing director Alan Jackson, former areas sales manager for WST, and ex-WTS colleagues Andy Zelos and Steven Blyth.

Operating from Norwich, We Sell Tyres is due to start trading on February 1, targeting franchised dealer networks and independent garages. The launch brings Group Tyre's national network to 25.