OneSwoop and Carbusters have today announced a strategic alliance and co-operation agreement which they claim will further undercut new car prices offered by the UK's franchised dealers.

The deal is the first for OneSwoop Business, the online car retailers business-to-business operation, launched last month.

The deal will see Carbusters and OneSwoop pool their knowledge on vehicle sourcing, together with OneSwoop's integrated online logistics operation, to boost the range of cars available through each party - and the prices offered.

The network of 69 European dealers Carbusters uses to supply its imported cars will be combined with the 80-strong OneSwoop network.

Benefits to Carbusters' customers could in time include access to a selection of finance offers through OneSwoop's partners, including Marks and Spencer Financial Services and First National. OneSwoop customers will soon have access to additional car brands including Jaguar and Chrysler. The total number of models available will reach over 1,500.

Andy Carroll, OneSwoop chief operating officer, said: "The anticipated increase in demand for cars sourced through the expanded dealer network will give us greater leverage in driving down the average cost of the new models we buy from the Continent and ensure we achieve better delivery times.

"This will allow OneSwoop to further undercut UK dealers' on-the-road prices."

OneSwoop Business is aimed at enabling the 'next generation of car retailers', such as the dotcoms and. it's envisaged, high street retailers to source and deliver new cars from Europe.

Today's announcement is the first by Carbusters, the car import operation established by the Consumers' Association since it was acquired by Bizzbuild.com