Daewoo is putting up a candidate to fight Deputy Prime Minister John Prescott in his Hull East constituency in the June General Election.

The Korean carmakers candidate is Liz Frazer, one-time BBC holiday programme presenter. The purpose of the forthcoming battle between Daewoo and “two Jags”, the company says is to “defend motorists' rights”.

Daewoo's mission statement reads: “The Daewoo Party believes in fairness for the oppressed British motorist. For too long, the motorists of the UK have been beleaguered and mistreated. The Daewoo Party will champion their cause and fight for fair treatment for the British motorist.”

The company its election bid is serious, having paid its election deposit and registered its candidate.

Key points of its manifesto include:

  • all the money gained from from taxing motorists should be returned to the transport infrastructure and used to fund its regeneration. The DETR should declare what proportion of vehicle and excise duty is put back into the transport infrastructure
  • the Government should implement a “sane” transport policy, concentrating on speed limits in built up areas, rather than motorways, to ensure that city subways are safe for pedestrians and that the transport system upholds “our personal freedom rather than suppresses it”
  • a call to the Government why its doesn't help increase the number of outlets for liquified petroleum gas fuel by changing “restrictive planning directives”.