It was a tightly contested head-to-head contest between two titans of the AM100 for the accolade of Dealer Group of the Year (more than 10 sites), sponsored by Motors.

The AM Awards judges deemed TrustFord to be the deserving winner, by a majority decision, due to it being further along its journey to excellence than its rival.

Also this category’s winner in 2023, TrustFord has been widely celebrated for its focus on employee welfare, on the diversity of its workforce and on the activities of all its sites and head office to support communities and good causes.

Login to continue reading

Or register with AM-online to keep up to date with the latest UK automotive retail industry news and insight.

Please enter your email
Looks good!
Please enter your Password
Looks good!
Click here to register
Forgotten password?

The latest AM industry special issue

Spotlight on the customer

In this issue:

What consumers really want - trends and habits dealers must understand to provide the right buying experience

Barriers to EV purchase - many private motorists need extra help before they take the plunge

Delighting used car buyers - it's essential for retailers to offer tailored experiences and great value

Aftersales customer care - valuable interactions are vital as dealerships face fishing in a diminishing pool

A customer-first future - Steve Young, ICDP MD, gives AM an exclusive insight.

Read now