It was a tightly contested head-to-head contest between two titans of the AM100 for the accolade of Dealer Group of the Year (more than 10 sites), sponsored by Motors.

The AM Awards judges deemed TrustFord to be the deserving winner, by a majority decision, due to it being further along its journey to excellence than its rival.

Also this category’s winner in 2023, TrustFord has been widely celebrated for its focus on employee welfare, on the diversity of its workforce and on the activities of all its sites and head office to support communities and good causes.

Its low staff churn and low absenteeism are indicative that its people are happy in the workplace; indeed there is a feeling of pride at being part of the group.

Its entry also highlighted that it has much focus on improving its environmental performance, even by adjusting opening hours on the basis of observed traffic to reduce its energy consumption, and on improving its processes generally, such as through automation.

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