Prof Jim Saker explores how a crowdsourced crisp advert could help to boost your marketing.
Car dealers need to look beyond the numbers on showroom visits and focus on customer relationships.
Jim Saker on technology that will change motor retail, such as carmakers predicting the future with Twitter and cameras that tell how a test drive is going.
Embedded technology in cars will shift the balance of power away from the dealer to the manufacturer. What the manufacturer will do with that power is unknown.
Car dealers need to have a plan ready for PCP returns and falling used car prices.
A professional register would attract better people operating more efficiently, generating better profits and giving confidence and status to the motor retail sector.
Car dealers must answer three key questions before embarking on an expensive rebuild, says Prof Jim Saker.
To make progress in the motor industry, we need to promote both apprenticeships and formal qualifications as a holistic package.
Dealers need to make the right resource available in the right place and at the right time.
Car dealers will get more from their employees if they leave some things up to their own initiative.
David Moyes and Manchester Utd could have learned a lot from the latest management changes at Ford.
The effect of personal contract purchase (PCP) deals on customer loyalty and car dealer incentives.
Beware car brands creating expectations that dealers cannot deliver
The Department for Transport has announced that driverless cars will be tested on UK roads by the end of this year. But what are the implications for motorists and those in the auto trade?
Does the franchised relationship might stop dealers being entrepreneurs.
