Honda's advertising campaign for the new Civic range will harness the internet-driven “viral” e-mail strategy used to promote its HR-V sports utility vehicle.
A key for key swap has brought a far more realistic Honda Accord to the long term test fleet of Fleet News. The options list of the outgoing 1.8i VTEC SE had more ticks than the school swat's maths exam, and as a result carried the excessive on-the-road price of £19,750.
Honda is to switch 3dr Civic production from Japan to its Swindon plant, according to reports in the Japanese press. The carmaker, which currently makes 4dr and estate Civic models at Swindon, is due to launch the new Civic next month.
New corporate headquarters just off the M4 symbolises Honda's commitment to the UK as Ford prepares to end Dagenham car production.
Honda president Hiroyuki Yoshino has scotched speculation that the Japanese carmaker is poised to purchase “up to 49%” of the rescued Rover group. Honda's partnership with Rover ended in 1994 after the BMW acquisition.
##232Logo--left##The new Honda Logo is scheduled to sell between 4,000-5,000 units a year, but its success or failure will be a key factor in Honda's plans for further expansion in the UK market. The company says Logo is a “market research exercise” to help Honda learn about the B-sector.
Honda is to start building its CR-V sports utility at Swindon in an attempt to absorb excess capacity at the factory.
