Consumers will expect to be able to purchase their next vehicle online in the not too distant future.
Search and digital marketing is not the ‘dark art’ many dealers believe it to be, says Manheim Retail Services head of search Luke Carter, who aims to shed light on the area when he leads a workshop at AM’s Digital Dealer Conference.
Dealers are failing to keep up with the connected consumer, according to Hugh Dickerson, Google’s head of automotive.
The retail network will continue to be the most vital component in Volkswagen’s newly developed, seamless online to offline culture, according to Ian Plummer, head of sales operations at Volkswagen UK.
Jeep expects the new, higher-quality Cherokee to almost triple its annual registrations
Sophisticated analysis reveals that the initial contact experience after a consumer has identified their top prospective used car to be the most crucial point in the car-buyer’s journey, according to RAC Cars managing director Peter McCullough.
Dealers need to learn how to become effective storytellers to increase web visits and maximise page rankings, according to Terry Hogan, managing director of new and used car buying advice and review website Motoring.co.uk.
In a tech savvy world where digital communications dominate the landscape, it can be too easy to forget customers are also individuals, according to Marketing Delivery.
A selection of images from AM's Digital Dealer Conference 2014.
