Leasing company Alphabet has made a new appointment to increase its focus on the SME market in 2016 through fleet dealers and brokers.

Gavin Davies, who joined Alphabet in 2013 to establish its broker sales channel, has moved to a a newly created position as general manager for SME sales and distribution.

Davies’ new role brings together and co-ordinates all of Alphabet’s SME commercial operations in order to provide consistency in sales and service delivery across all of the channels in which the company interacts with SME customers.

He said: “Alphabet is an active player in the UK SME market through retailers, brokers and directly – whichever channel the customer wants to engage with us.”

“We’ve adopted a multi-channel commercial approach to SMEs, but our activities haven’t always been as co-ordinated and consistent as we would like them to be across the board.”