US electric car brand Tesla is planning to fight back against emerging lower cost Chinese EVs with the launch of a new entry-priced model from 2025.
Tesla was the world's largest EV maker until it was overtaken by China's BYD at the end of 2023.
Chief executive Elon Musk has been concerned about the impact of high interest rates on consumer appetite for spending on big ticket items, and Tesla has adjusted the price of its new cars on several occasions to boost demand.
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An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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