McLaren Automotive has said its new Sports Series of models will help double its global volumes to 4,000 cars a year by 2018.
The brand has now started production of its new Sports Series. The first car to be launched is the 570S Coupé, and this will be followed by the 540C Coupé and another bodystyle in 2016.
McLaren has already taken over 1,000 orders for the 570S Coupe.
The Sports Series is priced from £126,000 for the 540C Coupé rising to £143,250 for the 570S Coupé.
Jolyon Nash, executive director – sales and marketing at McLaren Automotive, said: "The start of production of the new Sports Series cars is a pivotal moment for McLaren Automotive.
“In our short history, we have produced a range of supercars and hypercars targeted at a core, enthusiast buyer.
“Since 2011, our sales have increased year-on-year with corresponding developments in revenues and profits. The Sports Series is targeted towards a new buyer and opens McLaren up to the sports car market that we have not served to date.
“The buyer of a Sports Series model will still experience the benchmark performance and driver engagement delivered by every McLaren model, but will also notice the increased usability and practicality that differentiates it from our existing cars. In addition, the Sports Series will make a significant contribution to the long-term sustainability of the company.”
Author:
Tom Seymour
Freelance writer
Freelance writer for AM, Tom Seymour has been a specialist B2B journalist covering the automotive sector for over 14 years. He started his freelance career in 2015 and currently writes for a variety of automotive, business and technology publications.
David - 09/11/2015 13:40
McLaren have to start selling cars at a profit in order to stay afloat. Although the F1 side is not involved, their revenues are down because they are no longer winning races ( the cars fault not the driver's!) and they are not making any money on the road cars they produce at the moment, so these "lesser" super cars will either make or break the brand I fear!