Motors.co.uk is celebrating a record number of visitors to its automotive partner network as it continues its growth in industry market share.

In January 2017, 4.9m consumers visited the web-sites of partners who give access to the Motors.co.uk car search function, such as Parkers, Motoring.co.uk, RAC Cars and Confused.com.

Along with increase in audience, dealers are also benefiting from a shorter average stock turn by advertising their cars, according to Motors.co.uk, with vehicles displayed on the car search website taking an average 35 days to sell in 2016.

Motors.co.uk already includes major automotive websites among its network partners and is continuing to expand with the addition of PetrolPrices.com this month.

Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “The rise in consumer reach and a shorter stock turn means our customers are selling their cars faster to more potential customers, generated from multiple online touchpoints in the car buying journey.

“With 90 per cent of consumers starting their search on Google** and 72 per cent of UK consumers visiting three or more car search websites when they look for a new vehicle***, our Network provides dealers with an instant solution that puts their stock in front of potential car buyers in multiple locations.

“We recently added PetrolPrices.com and are working closely with a number of automotive organisations to continue expanding the Network, with announcements about new partnerships coming in due course.”