Inchcape Volkswagen in Bury secured the main prize of Retailer of the Year 2023 after finishing top of Volkswagen’s network league table.

The accolade celebrates its outstanding performance across all business areas over the past 12 months including fleet, new cars, used cars, aftersales and more.

Its sister site, Inchcape Volkswagen in Shrewsbury, finished second, while Murray Volkswagen in Newton Abbott secured third place. The wider Murray Limited business also celebrated winning the award for best-performing retailer group.

Bury St Edmunds Volkswagen won the award for most improved retailer, after climbing an astonishing 109 places since last year.

Awards were also handed out to retailers that performed best in specific business areas:

New car sales: Inchcape Volkswagen in Shrewsbury

Used cars: Wrexham Volkswagen

Aftersales: Heritage Volkswagen in Dorchester

Fleet: Lookers Volkswagen in Preston

League positions were decided according to how each site performed against specific criteria over the past 12 months, in categories such as customer satisfaction, staff training and quality of work.

“Huge congratulations to all our award winners and to the entire network for performing so well over the past year,” said Rod McLeod, Volkswagen UK director.

“The awards are a real feather in the cap for those that win them, but it’s important to acknowledge also the outstanding work by all our partners in the retail network. We really appreciate all the hard work and passion that goes into delivering such outstanding commercial results and of course for supporting customers so brilliantly.”

The awards come off the back of a strong 2023 for the Volkswagen brand and its Retailers. Volkswagen was the UK’s best-selling new-car brand for the third year running, as confirmed by the Society of Motor Manufacturers and Traders (SMMT).

A total of 162,087 new Volkswagen passenger vehicles were registered in the UK in 2023 – over 30,000 more than in 2022.

Volkswagen was also once again one of the most popular electric brands in the UK, with two of its ID. models among the top-10 best-selling electric vehicles in 2023.