Sturgess to partner with BYD electric vehicles

Sturgess Motor Group of Leicester has opened a new sales and service facility for the Chinese BYD brand at its Aylestone Road site.

Company chairman Chris Sturgess said: “BYD is a new name in the automotive sector but their vast experience with battery manufacturing has given them a significant head start in bringing electric vehicles to the market.”

“There is little doubt that over the 126 years since our Great Grandfather Walter E Sturgess established the company, the automotive business has changed dramatically and the introduction of electric vehicles is the next chapter in a vastly evolving industry. This new relationship is extremely exciting and we are delighted to be partnered with a manufacturer that is so far ahead in terms of battery technology and how it will help deliver a great ownership experience to the BYD driver.”

The BYD range currently has three models, the 5-door Dolphin, Atto 3 mid-size SUV and the recently launched Seal sports saloon.

Chris commented: “This is just the start of the BYD product line-up for the UK and there will be more to come in 2024 and beyond. We have put our sales staff through some intensive EV training to make sure the advice they offer is absolutely right for someone considering a BYD electric vehicle.”