A customer’s new Corsa has been recovered, following Cresser Vauxhall in Redditch, Worcestershire, recommending they have a Tracker stolen recovery unit (SVR) fitted.

Director at Cresser Nick Danks said: “As a family run dealer group, exemplary customer care in sales and aftersales is vital to strengthen long-term customer relations. Buying a new car is a major purchase for most people, so to then have it stolen within weeks of receiving it can be very upsetting. The case of Mrs Holder meant we have been able to provide an added level of protection and ensure the quick recovery of her Corsa.” 

Tracker (part of the Tantalum Corporation) has recently made it more rewarding for dealers to sell its units. Dealers benefit from the traditional margins, as well as a percentage of the subscription they collect, making it a valuable revenue channel.

“The profit generated by the sale of Tracker units has been a welcome addition to our existing revenue stream. In March alone we sold over 35 units to new customers.  At a time when margins are being squeezed from all directions, selling Tracker systems has provided us with a great opportunity that has previously been untapped. This vehicle recovery demonstrates the value and benefit of the device to both the customer and dealer,” Danks said.

Sales director at Tracker David Wilson said: “This case demonstrates the benefits of dealers offering SVR units to their customers. Tracker’s unique, market-leading SVR technology provides peace of mind for customers who want an added level of security to protect their new pride and joy, and the dealer gains an important revenue stream too.”

Tracker’s technology can locate stolen vehicles anywhere, even when they are hidden in a garage or shipping container. A covert transmitter is hidden in one of several dozen places around the vehicle. There is no visible aerial, so the thief won’t even know it’s there.