Peugeot has signed a three-year contract with DHL Inside Track to deliver corporate, dealer network and fleet events.

The events solution arm of DHL Exel Supply Chain will help with over 200 Peugeot events, including developing ideas for events, equipment and merchandise and executing promotions at local shows.

Simon Tarrant, manager - dealer marketing services at Peugeot said: “We’re pleased to bring Inside Track on board to provide our event support.

“Their creativity and knowledge of making events work in our sector was crucial to our decision to appoint them.

He added: “We are particularly keen for them to develop innovative off the shelf events that dealers can adopt with ease to gain maximum results.”