Car Money, the motor finance business owned by Peter Vardy Group, has appointed Belfast-based Lyndsey Kerr as its new Northern Ireland regional sales manager.

Kerr, who worked for the Northern Ireland-based Agnew Group for more than 15 years, has a wealth of experience in both finance and sales management.

She is tasked with expanding the CarMoney brand throughout the province.

“I am very excited to join the CarMoney team and to help establish its presence in Northern Ireland,” Kerr said. “With my genuine passion for excellent customer service and experience in the motor industry specialising in motor finance I am looking forward to strengthening relationships with our existing dealer partners and establishing new ones.

“The CarMoney team comprises highly experienced and motivated individuals who continue to spread the word about the effectiveness of the CarMoney concept. This is focused on aiding car retailers not only to increase the volume of cars they are selling but also to enhance the profitability of each car sold. We also strive to support new retailers as well as maintaining good relationships with our current customers.”

CarMoney aims to disrupt the car finance market by applying technology to simplify the process, from choosing the right vehicle from a respected dealer, to putting the best finance package in place.

It works with Fintech businesses, AutoConvert and Xero, to increase efficiencies and to give customers and dealer partners a faster, slicker experience when financing a car.

Growing demand for e-commerce transactions means the business is accelerating its pace of progress in recruitment, technology, operational performance, and colleague training.