CarMoney has appointed Rachel Elliot as its new Midlands regional sales manager as it targets expansion in the area.

She joins the motor finance business with previous experience as an area sales manager with a major motor finance business and as an account manager in a leading automotive software platform operator.

CarMoney says it is disrupting the market across the UK by applying technology to “take away the discomfort of buying a car” through helping guests smoothly navigate their way through the process, all the way from choosing the right vehicle from a dealer, to putting the best finance package in place.

Elliot said: “I am very excited to have joined CarMoney which is expanding rapidly here in the Midlands. I am already reaching out to motor dealership across the region with a package of enhanced services to make it easier for them to sell cars.

“Our team is highly-experienced and motivated to spread the word about the excellence of the CarMoney approach which is focused on aiding car dealers to sell more cars, as well as setting up new car dealers and looking after our current customers.”

The growing demand for e-commerce transactions has forced CarMoney to accelerate its pace of progress in recruitment, technology, operational performance and colleague training.

Alastair Grier, MD of CarMoney, added: “We warmly welcome Rachel to our growing team of automotive sector professionals. She will play a key part in spreading our message of excellence throughout the heartlands of England and beyond.”

CarMoney works with Fintech businesses, AutoConvert and Xero, to increase efficiencies and to give customers and dealer partners a faster, slicker experience when financing a car.

The business secured £879m of approved car finance in 2020 for 6,805 vehicles, up from 5,736 in 2018.