Peugeot has set out its intention to continue a “journey upmarket” with the introduction of a new logo, marketing campaign and corporate identity (CI) for its franchised car retail network.
Bosses at the newly-formed Stellantis car manufacturing super group are said to be poised to make a decision on the future of Vauxhall’s Astra-producing Ellesmere Port plant.
Citroën UK will set to act on its ‘Advance UK’ strategy’s pledge to grow its marketing profile by signing a two-year sponsorship deal with UKTV’s Dave channel.
Vospers Abarth Exeter is the performance brand’s UK car retailers to trial a virtual reality (VR) home test drive package to coincide with the launch of the new limited edition Abarth 595 Scorpioneoro.
Drive Motor Retail has joined the Citroën franchise with the introduction of the brand to its former Sherwoods Group Vauxhall site at Stockton-on-Tees.
JCT600 has expanded its car retail portfolio in its hometown of Bradford with the opening of new Citroen UK and MG Motor UK dealerships.
Car manufacturing ‘super group’ Stellantis delivered rising share prices as it made its stock market debut in Paris, Milan and New York.
Shareholders from Groupe PSA and Fiat Chrysler Automobiles (FCA) have voted in favour of the car manufacturer’s merger as OEM super group Stellantis.
