Consistent customer experience is the key to rebuilding trust among disillusioned customers, according to Dragon 2000.
Dealers need to work harder to forge a distinctive online identity and reach customers anywhere any time, according to Codeweavers sales director Shaun Harris.
Motorline Nissan has launched a social media campaign to get 100 women to test drive a Leaf electric vehicle.
It’s a fantastic time to be in the automotive industry. Consumer confidence is at an all-time high and global sales are soaring.
Social networks matter to dealers because they matter to customers said Erica Siestsma, of Digital Air Strike. But some fundamental mistakes are being made by retailers.
With the recent introduction of Alternative Dispute Resolution (ADR) legislation and the game-changing Consumer Rights Act 2015, the number of claims made by motorists against independent garages, franchise dealers and authorised repairers is on the rise.
Sales on Facebook and Twitter are still rare, but with 38 million social media accounts in the UK, independents would be short-sighted to ignore them
MG Motor has teamed up with social media students at South and City College, Birmingham, to help boost its online interaction
Sociosciences has developed a free to download app, fronted by Ivan the mole, which scouts Twitter for key phrases to help generate business leads.
Car manufacturers and dealerships looking to attract customers need to focus more on storytelling than on reviews, motoring tips and tweets, according to research from Headstream.
Car dealer group Arnold Clark was one of the most searched for brands in the UK automotive sector and had the largest social influence of any franchised dealer in 2014.
Monitoring your businesses’ influence on social media is not straightforward.
Micro-blogging site Twitter is trialling a new video ad format which will allow brands to extend the reach of their video content and seeks revenue opportunities from the growing video advertising market.
