DriveTribe, the automotive social media startup, has appointed Jim Murray Jones as chief marketing officer, as it targets new growth with manufacturers and dealers.
March’s usual flurry of new car deliveries has been put on ice at many car dealerships across the UK as The Beast From the East blighted retailers striving to deliver 18-plate handovers despite the snow.
Traditional selling techniques have increasingly come under pressure to perform with the continued sophistication of digital offerings.
We are hearing more and more from dealers how effective Facebook is becoming in generating enquiries and sales - in some cases deposits have been taken within only a few hours of a vehicle offer being posted.
Facebook is set to expand its presence in UK automotive retail after ramping up is car listings in the US, according to social media experts Radar Video.
Facebook is the most important social media channel for dealers to engage with customers, according to new research by Marketing Delivery.
Marketing Delivery created a new app to record customer enquiries via Facebook and issue prompt and appropriate automated responses.
Lookers is among a number of car dealer group’s trialling a 3D virtual showroom tour as part of efforts to engage with a wider audience online.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
Stratstone has announced that it is the first UK automotive retailer to embrace Snapchat, making it available to the 10m Snapchatters in the UK.
JudgeService has launched a new car dealer app which allows sales teams to post images and reviews of customer handover in moments.
Dealers tell AM’s poll which of their marketing channels work and, more importantly, which offer the best return on investment.
Social media is gaining in prominence as a way in which car buyers and service customers make their purchase decisions.
For car dealers, there is more to standing out on social media than posting an image to a dozen channels. We track down best-practice advice from the experts.
A Marshall BMW dealership repaired vandalism caused to a number of cars belonging to local residents after spotting evidence of their predicament on social media.
As one of the few areas of retail which simply can't be conducted entirely online, car dealerships are physical retail spaces which are just as relevant today as they were before the rise (and rise) of online shopping.
What do car dealers need to know to use social media effectively and efficiently? We ask eight experts for their best practice advice.
Big Cars owner Adam Stott has been recognised by Amazon and the Confederation of British Industry as being among the UK’s most successful entrepreneurs.
Toyota has launched an all-new version of its “Treat it with Respect” television adverts to promote the Yaris hatchback – six years after the slogan’s last outing.
UK consumers are increasingly embracing Snapchat and Instagram.
