Digital used car retailer Carzam has appointed Honcho to manage its paid media strategy in a bid to boost its digital presence.
The National Franchised Dealers Association (NFDA) has been celebrating the success of the third Drive My Career ‘Apprentice Takeover’ campaign run across social media.
The new programme is designed to help dealers optimise their communications with customers, colleagues and the media.
Swansway Garages staff turned to their “iconic” Land Rover Defender demonstrator car to tow a fully-loaded car transporter free of snow and ice after it became stranded outside Stafford Land Rover this week.
Suzuki GB is handing a bonus of up to £10,000 to car dealers as a reward for their efforts to adapt to trading during the COVID-19 pandemic.
With Q4 now upon us, dealers will be looking at ways to close this challenging year as strongly as possible.
Vauxhall has introduced a new Augmented Reality (AR) filter that allows Instagram users to see how an all-new Mokka would look parked on their driveway.
As the motor retail sector emerges nervously from lockdown, dealers are reporting that the shift towards a digitally-led sales model for new and used cars is progressing far more quickly than many might have imagined even just a few months ago.
Auto Trader is poised to launch its Auto Trader Highly Rated 2020 accreditation programme in a bid to help car retailers showcase their exceptional customer service.
CarGurus has announced the integration of WhatsApp to its UK marketplace.
Marshall Motor Holdings chief executive Daksh Gupta said that he agreed with Extinction Rebellion’s “sentiment towards climate change” but not the execution of its protests after seeing his dealership vandalised by campaigners.
Imperial Cars operations director Neil Smith has set-up social media discussion and support forums to allow car retailers to discuss business issues and advice via LinkedIn and WhatsApp.
Car retailers are being urged to embrace social media to engage with car buyers who are taking to the Facebook during the COVID-19 coronavirus lockdown – sparking an 80% rise in online posts.
Business leaders from the car retail sector have been taking to email and social media to reassure their members of staff and customers of their actions amid the COVID-19 coronavirus outbreak.
As the ‘social distancing’ measures introduced to help limit the spread of COVID-19 coronavirus start to bite, it is inevitable that those vehicle showroom and workshop facilities that remain fully open will experience a reduction in consumer footfall.
Electric vehicles (EV) were the most discussed Twitter topic among automotive influencers during Q4 of 2019, according to research conducted by GlobalData.
Members of the National Franchised Dealers Association’s (NFDA) Drive My Career reached over 350,000 potential automotive industry employees of the future with an ‘Apprentice Takeover’ publicity campaign during National Apprentice Week 2020.
Criminals are using WhatsApp groups to plan and execute car thefts, according to vehicle protection specialists at AX.
While car retailers and automotive suppliers are heading to today’s Automotive Management Live expo with the hope of networking face-to-face AM is keen to hear of your experiences of the event on social media.
Volkswagen has launched a YouTube series dedicated to its ID.3 hatchback which allows potential customers to learn about the new electric vehicle’s (EV) development.
