opinion
'Gamification' of omnichannel customer journey will charm car retail customers
ZeroLight's recently-recruited chief growth officer Eva Poppe believes real-time CGI technology will help 'gamify' motorists digital buying journeys against a backdrop of omnichannel retail journeys and agency model retail.
Saker: a better understanding of employees will unleash their full potential
In his latest ‘viewpoint’ opinion article for AM Professor Jim Saker asserts that better understanding the diversity of the automotive workforce, and making a few minor changes to working practices, can unleash previously untapped potential.
Why hybrid working is key to building inclusive auto industry cultures
In this exclusive AM-online guest opinion piece Volkswagen Financial Services UK chief executive Mike Todd reflects on the need to understand how people can be operationally effective while splitting their time between office working and home working.
Paragon Motor Finance MD Julian Rance: 'car values to remain buoyant for 3 to 4 years'
Paragon Bank’s Motor Finance managing director Julian Rance has suggested that used car values will remain robust for "three to four years" as elelctric vehicles (EV) start to dominate registrations.