CarGurus has launched its inaugural national TV advertising campaign in the UK, running through quarter one of 2019.
The Advertising Standards Authority (ASA) has rebuffed complaints against a Mitsubishi television advert which accused the manufacturer of over-playing the EV element of its Outlander PHEV SUV.
Used car retailers experienced a 12.2% year-on-year rise in sales and 10% rise in finance penetration during December, according to Dealerweb.
Suzuki GB showed it could still shine on Saturday night TV as it replaced former ambassadors Ant and Dec with Take That for its latest ITV marketing campaign.
Vertu Motors has completed the acquisition of online commercial vehicles retailer Vans Direct for a total consideration of £7.5 million.
Dealerweb has entered the next phase of its expansion plans with the creation of over 20 new jobs and a relocation to Exeter Science Park.
GForces has “stepped up its strategy” and responded to dealer demand with a new brand identity and website, focused on ecommerce and digital innovation.
David Morton, sales and solutions director at Arvato UK & Ireland, explains how car retailers and manufacturers can take advantage of the wealth of data available to them to deliver a seamless and proactive customer experience.
Kia Motors UK has announced a range of offers available to customers buying a new car in 2019, including SUV and hybrid savings.
Auto Trader and Cox Automotive UK have completed the joint venture process to bring together their used car stocking platforms under a re-launched Dealer Auction business.
The Volkswagen Golf was the most popular car searched for on Auto Trader in 2018, overtaking the BMW 3 Series after an eight-year reign.
The Advertising Standards Authority (ASA) has ordered Servicing Stop to clarify adverts which “misleadingly imply savings” of up to 70% over car maintenance at franchised car retail points.
Auto Trader has revealed that the average price of a car advertised on its used car retail platform reached an all-time record high of £12,967 in November.
New research from Motors.co.uk has highlighted the importance of dealers using multiple car search websites.
Car dealers are once again being advised to think carefully about the wording used to advertise ex-rental vehicles following Pendragon’s £134,000 fine from the Trading Standards team at Middlesbrough Council.
Electric vehicles (EVs) and hybrids remain the fourth-ranked vehicle search criteria among potential car buyers researching their next purchase online, according to Sophus3.
Carwow has celebrated record growth on its YouTube channel as views reach 30 million in November, making it “bigger than Top Gear”.
TyreSafe investigations have revealed that a “shocking” 99% of part-worn tyre retailers were selling illegal and dangerous tyres.
Car dealers should remind their staff that a breach of customer data protection legislation could result in a prison term, Dragon 2000 has said.
Used car buyers searched for more Ford Fiesta and Focus models than any other car on Motors.co.uk this year.
