Renault’s marketing spend in 2018 placed it top Sophus3’s ranking of the manufacturers who made the biggest product exposure push on television and in print throughout last year.
Car manufacturers’ YouTube video content gained greater traction than their own websites for the first time in 2018, according to a new study by digital marketing specialist Sophus3.
Carwow has created an online tool to predict car costs after no deal Brexit, which motorists fear will make vehicles more expensive.
JudgeService has encouraged dealers to invest in their online platforms, as new research reveals 50.54% of sales for car dealerships come through online referrals.
Marketing Delivery data has revealed that UK motor retailers are capturing marketing consents for fewer customers following GDPR.
Carwow, Motorline and Autorama all came under the scrutiny of the Advertising Standards Authority (ASA) after complainants highlighted flawed claims about the savings they could achieve for motorists.
Motors.co.uk has partnered with what3words to provide car buyers with more precise addresses when visiting dealer showrooms.
eBay has completed the acquisition of Cox Automotive’s Motors.co.uk online used car classified business following approval from the Competition and Markets Authority (CMA) earlier this week.
IVendi has announced the creation of five major new senior positions, including three vice president appointments.
City Auction Group and G3 Remarketing have both celebrated record years at their respective vehicle auction facilities during 2018.
Modix has announced it has signed a new partnership with Toyota GB which will see its AdBox marketing solution rolled out across the Japanese brand’s dealer network.
Finance profit will be key to car retailers’ efforts to realise greater profit from used cars in 2019 as FCA scrutiny and greater influence from the market’s ‘disruptors’ continue to apply pressure.
Rising overheads, increased competition, sourcing the right stock, Government policy and Brexit are all set to impact car dealers in 2019, according to responses to the CarGurus One Voice Report.
Efficiencies – or more specifically, inefficiencies – have long dominated the automotive industry’s headlines.
Facebook is bringing more targeted car sales advertising to the UK market after launching its automotive inventory advertising software which has already proved successful with US dealers.
Geely’s Lynk & Co brand has claimed the title of the ‘world’s fastest growing car manufacturer’ after 120,414 sales in its parents company’s home market in its first year on sale.
Volvo UK is preparing to follow-up online test drive booking trails with Amazon with the launch of its own end-to-end web-based car sales platform.
MotoNovo Finance's online used car aggregator Findandfundmycar.com has reached 2,600 dealer sign ups since it s launch in 2018.
Toyota GB will roll-out a technology-backed hybrid-focused marketing campaign across its franchised car dealer network in a bid to answer customers most frequently asked questions (FAQs).
The Vauxhall Mokka finished top of Auto Trader’s fastest selling cars of 2018 rankings – with SUVs filling eight of the top 10 places.
