The average asking price of a used car advertised via Auto Trader rose by 2.76% during July but the online marketplace said that the rate of value growth had declined for the first time since August 2012.
Mazda UK has agreed a partnership with Feefo to handle their customer experience on its Mazda.co.uk website.
A Volkswagen TV commercial has been banned by the Advertising Standard Authority (ASA) for contravening gender stereotype rules.
Daimler and Volkswagen-backed online used car retail marketplace Heycar has launched in the UK with a dealers stock of over 100,000 vehicles available for consumers to browse.
The Independent Motor Dealers Association (IMDA) has launched a new website to remove “clunkiness” for its car dealer members after helping them drive their own website traffic with the help of Google experts.
The average British adult spends around 5.9 hours per day consuming digital media, with over half of this spent on smartphones and tablets.
More than half of car buyers rely on online customer ratings when selecting a car retailer to buy their next car from, CarGurus has said.
A standard-fit data SIM card offering 100GB of free data will boost the take-up of Volvo connectivity services for the first year of customers’ ownership experience with the Swedish brand.
Over a third of car buyers have expressed an interest in emerging car subscription services, according to survey results published by Motors.co.uk.
GForces has signed-up its 200th customer for its NetDirector Auto-e online car retail platform after reaching the milestone in “record time”.
While Mercedes-Benz’s aim to complete 25% of new car sales online by 2025 are a welcome development in motor retail the German manufacturer’s targets could be considered “conservative”, says iVendi.
Volkswagen Commercial Vehicles and Volkswagen Financial Services UK have taken van leasing online with the launch of a new Contract Hire Direct website.
Mercedes-Benz has said that 25% of its new car sales transactions will be completed online by 2025 as it develops a “single log-in” digital strategy offering lifestyle, mobility and shopping solutions to owners and non-owners alike.
Vertu Motors, Chorley Group, TL Darby Volkswagen and Available Car Supermarkets were among the winners of the 2019 Auto Trader Retailer Awards.
Aston Barclay beat competition from mobile phone provider 3 and Manchester United football club to be awarded the gold award for Best Mobile Strategy at the UK Digital Experience awards.
Vauxhall Motors managing director Stephen Norman has admitted “I’ve made many, many, many mistakes” in a candid interview which reflected on his career in automotive marketing.
Despite the advent of online car retail platforms and an attempt to deliver soft-touch approach in showrooms, 52% of car buyers feel that the sales process has not changed.
BCA has launched its cinch consumer-facing online classified with the promise of helping car buyers find, buy and selling used cars.
Mitsubishi Motors in the UK has relaunched its consumer website with a more user-friendly focus aimed at elevating the brand’s interaction with its customers.
Vauxhall was the fastest-growing car brand in the personal leasing market during the first half of 2019, according to data published by Leasing.com.
