Modern car buyers bring new expectations, but also new opportunities for franchised dealerships.
Car dealers pushed hard to realise the benefits of car buyers’ increased interest in used cars during May – with the number of prospecting calls up by 21% during the month.
The role of technology in the car buying process has been fraught with both opportunities and challenges for a number of years.
The National Franchised Dealers Association (NFDA) and Low Carbon Vehicle Partnership (LowCVP) have published new guidance to “help UK motorists choose their ideal car” following the introduction of new emissions test legislation.
Contact At Once! sales director Thom Coupar-Evans will reveal how car dealers can ‘join the dots’ to achieve better customer communication and reveal insight from Robins and Day’s roll-out of Apple Business Chat.
Car leasing customers showed a desire to “take control” of their car acquisition with a surge in email enquiries of 44% during the first half of 2018, ContractHireAndLeasing.com has reported.
Digital lead management provider RAPID RTC has struck-up a new partnership with Volkswagen UK which will see its software adopted by the German manufacturer’s UK car dealer network.
Motors.co.uk has updated its lead management tool, The Eye, to assist “extremely busy” car dealers after it emerged that 22% of calls to dealers go unanswered.
GForces’ partnership with Gubagoo has seen 50 retailers sign up to a new customer communications solution, having only launched in December last year.
Vee24’s online customer service has been extended to cater to late night car browsers on Halliwell Jones' website.
Volvo Car UK has rolled out a new TrackBack reporting system in readiness for "a huge volume of enquiries" anticipated ahead of the launch of its new XC40 SUV.
A 9% drop in new car sales compared to the previous year confirmed that the "market is getting tougher" but used car opportunity remained strong in January, according to enquiryMAX.
Contactability is key to customer retention but the motor industry is falling short of customer expectations, according to a recent poll of 2,000 consumers.
Ed Parkinson, director of dealer development at Contact at Once will deliver a consumer communication session at Automotive Management Live (AML).
Motor retailing is in a state of flux with more pressure on new sales and more competition in the used sector. The consumer has never had more choice and data to inform those decisions.
Harwoods Group is boosting its adoption of enquiryMAX’s customer enquiry technology following impressive results across its Bentley, Aston Martin and Jaguar operations.
Motors.co.uk is urging car dealers to extend their opening hours after data revealed a 22% increase in telephone enquiries between the hours of 6pm and 8pm.
New data released by Dealerweb has suggested that there was a "significant shift in demand from new to used vehicles during the second quarter of 2017".
