Stock market flotations offer huge opportunities, but retailers need to make sure they are prepared, Superdry's Chas Howes told the AM Executive Breakfast Club.
The internet gives dealers far fewer chances to woo a customer, but in-depth knowledge and flexible service can help the test drive to redress the balance.
As more of the customer purchase journey moves online, the physical handover of the vehicle may be your sales staff’s best chance to make a lasting impression.
Car dealers chasing new customers, whether private buyers or companies, need specialist knowledge, targeted marketing and an active digital presence.
Product innovation and expansion into new areas are stimulating growth in the industry – and bringing consumers back into dealerships in the process.
Car-buyers increasingly expect a seamless online-to-showroom experience, including the opportunity to organise finance options.
The 30-day forecourt warranty is dead: now drivers demand long-term, clear protection.
With increasing pressure to keep track of potential customers in a changing market, agencies are now playing a part for dealers and manufacturers.
Most car brands offer at least one alternative fuel model, but dealers need to learn to sell them differently to traditional vehicles.
Easy-to-shoot, high-quality videos are vying with professionally taken photos as a method of engaging customers.
Online reviews give your business the opportunity to promote its areas of excellence and to fix any areas where customers find it lacking.
Self-service, data integration, seamless digital-to-showroom transitions and virtual reality all figure in dealers’ futures.
Network structure, dealership sizes and showroom technology will all change by the middle of the next decade.
Targeting specific types of customer with specific deals saves time and money and boosts conversion rates. We ask dealers how they aim their marketing budgets
Keep costs low, utilisation high and manage buyer expectations, former BMI Baby MD David Bryon told the AM Executive Breakfast Club.
Dealers need to meet consumer expectations to see off the fall in aftersales revenues.
Consumers’ growing trust in shopping and banking websites has paved the way for expansion in online service booking
Consumer demands and specialised services are making outsourced communications solutions more attractive to dealerships of all sizes
Online classified firms are coming up with more creative ways to attract car buyers and dealers
Car dealers will need to adapt to innovations in the car, the workshop and the showroom.
Big data, ‘intelligent mobility’ and driverless cars will all affect the fortunes of car manufacturers and dealers. But which ones are ready for the changes?
The boom in new car registrations continues, but some in the motor trade are starting to worry about the level of artificial inflation in the market.
Car manufacturer data can help franchised dealers spot the right time to target finance renewals.
Everyone in your business needs to understand your branding strategy, former Vodafone marketing chief Daryl Fielding told the AM Executive Breakfast Club.
As used car finance grows in importance, independent dealers face greater demands to comply with the credit watchdog.
