Genesis has announced it will open a new studio in Edinburgh in a move said to highlight the premium car brand's "continued expansion" since its UK arrival in 2021.

The new studio will open in Edinburgh city centre this summer and follows the online-only premium brand's efforts to grow its profile north of the border through sponsorship of the Genesis Scottish Open golf tournament.

Genesis said it will create job opportunities as part of the premium car manufacturer’s resource plans for the new central Edinburgh Studio and will be hiring Genesis personal assistants and on-site product experts.

Andrew Pilkington, managing director at Genesis UK, said: “Since launching in 2021 we have seen strong sales in Scotland, and our cars have been recognised two years in a row in the Scottish Car of the Year awards.

“The response to Genesis has been very positive in Scotland and we are sure this will continue as we prepare to open our Edinburgh Studio. We are looking forward to recruiting our Edinburgh based retail and support teams and welcoming our Scottish guests this summer.”