The BMW Group is set to take Mini all-electric by the early 2030s with 50% of all its car sales fully electric vehicles (EV) by 2024 as part of a strategy targeting “significant profit growth”.

The German premium car brand revealed in a conference this week that the delivery of its new iX SUV and i4 EVs – the latter of which is set to arrive in showrooms three months early – would signal the start of a 2021 “technology offensive” which was set to transform the brand.

By 2023 it plans to have around a dozen fully electric models on roads, with more choice of drivetrains across each model and a BMW Operating System 8 set to expand connectivity to add the option to make purchases and vehicle upgrades over-the-air.

By 2023 it plans to have around a dozen fully electric models on roads, with more choice of drivetrains across each model and a BMW Operating System 8 set to expand connectivity to add the option to make purchases and vehicle upgrades over-the-air.

BMW’s strategy came as the brand announced details of its 2020 performance, with revenues down 5% to €98,990m and pre-tax profits down by 26.6% to €5,222m as its vehicle deliveries across the BMW, Mini, Rolls Royce and BMW Motorrad motorcycle ranges dipped 8.4% to 2,325,179.