Mitsubishi dealers get immersed in new car showroom style

A complete replica dealership has helped the UK’s Mitsubishi dealers understand how their motor retail sites will look by the end of 2022.

Mitsubishi Motors in the UK invited its franchisees to its Cirencester base to officially launch the new showroom style, Mitsubishi Visual Identity (VI), and give them a fully immersive experience.

The full replica dealership demonstrates every aspect of the new customer experience from its recommended parking layout with electrified vehicle charge points to the decor and furnishings of the next generation of Mitsubishi Motors dealerships.

AM reported in July 2018 that the new showroom design prominently features black, white and grey colour schemes with red accents.

A “dynamic slope” accent on the exterior will be a key feature for showrooms.

JCT600 Mitsubishi in Bradford is the first UK dealership to adopt the new corporate identity scheme, with work due to be complete in the next few months.

The remainder of the dealer network will adopt Mitsubishi Visual Identity within the next three years.

Rob Lindley, managing director, Mitsubishi Motors in the UK, said: “We wanted our dealers to experience this new VI as if they were a customer - walking in for the first time and being wowed by its clean, uncluttered, contemporary style.

“Our vehicles are becoming evermore advanced and need to be presented in a space that reflects the energy and investment that is going into their development.”

Following the launch event, the new VI will form part of Mitsubishi's UK training academy, ensuring every member of the Mitsubishi Motors team in the UK will get to fully experience how every aspect of the brand is evolving to keep step with its growing range of technologically advanced and increasingly ecologically-conscious vehicles.

• Read AM's recent insight into carmakers's corporate identity changes "Are car franchises suffering a corporate identity crisis?" here.