SUV specialist brand SsangYong may be getting a new name for the future as owner Mahindra & Mahindra prepares it for the long term.
M&M president Pawan Goenka told TV station CNBC-TV18 that his group, which bought SsangYong is conducting some market research on an option to rename SsangYong in the long term to overcome its "negative connotations".
Goenka said SsangYong's chequered history includes factory strikes and poor financial performance, plus the name dates back to a business conglomerate that no longer exists and it proves difficult to pronounce and spell.
In the UK, SsangYong is looking to grow its dealer network for its four model range.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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