Sytner Group has started construction of a £4m Bentley dealership in Birmingham.

The outlet, at the city’s Fort Dunlop site, will replace the current Bentley dealership at Armstrong Way, Willenhall.

The new site will enable Sytner to display the Bentley new car range, which includes Continental GT and Flying Spur, and is due to expand soon with the launch of the Continental GT convertible.

Mark Hudson, Bentley Birmingham general manager Mark Hudson says: “Work is now well underway and we’re aiming to unveil a showpiece dealership for Birmingham in October. Our goal is to further extend the facilities and services we can offer, as well as having the capacity to grow the business in the future.”

“Our move will enable us to offer a better environment to experience these iconic cars, and there is the benefit of making a contribution to the development of the Ford Dunlop area.”

Sytner Group also represents Bentley in Manchester and Edinburgh.