Mike O'Brien, Minister for International Trade, Investment and Foreign Affairs told a CBI meeting on Wednesday that an EC discussion document on the possible introduction of a 'Made in the EU' label proposed by some Member States poses no threat to British businesses who wish to use 'Made in Britain'.

PAG member Aston Martin was one of about 100 brand owners belonging to the Walpole Group lobbying organisation who stumped up for a press ad this week to campaign for the retention of the 'Made in Britain' label.

Mr O'Brien said: "The misunderstanding seems to have arisen that the idea of an additional label might some how oblige British companies to get rid of their national label. That is not the case.

"The Commission has produced a discussion document - not a proposal - inviting Member States to express their views on whether there should be the creation of this additional marking scheme. As the paper is currently constructed the label 'Made in Britain' is not at risk. Indeed British companies can continue to say 'Made in Stoke' 'Made in Scotland' or anything else which is truthful.”