Brand-building campaign won Hendy Group the AM Award for Best Marketing Strategy

The winner of the 2024 AM Award for Marketing Strategy of the Year, sponsored by Blueprint Partners, was Hendy Group.

A collaboration with Harry Redknapp as Hendy Group’s brand ambassador combined with a marketing strategy to position the business as a world-class customer service specialist.

Hendy needed a campaign capable of delivering big, brand-defining ideas intertwined with tactical messages around choice, offers and service. This led Hendy to build a campaign around Harry to significantly boost its reach with its target audience.