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Jaguar Land Rover (JLR) is on a journey that will affect almost every site in its retail network by the end of 2018. Now two years into the project, network development manager Sarah Nelmes is in no doubt about the scale of the task.
By the end of the process, JLR will have a total network of 138 sites, most of them dual-brand ‘Arch’ dealerships, with 35 franchised partners (falling from 41 in 2014). JLR said it will have 98 Jaguar franchise points and 125 Land Rover points, an increase of 15 and 10, respectively, over its 2014 network totals.
Each partner will invest between £2 million and £15m implementing JLR’s dual-brand ‘Arch’ concept as part of a network-wide investment of £1 billion.
Each partner will invest between £2 million and £15m implementing JLR’s dual-brand ‘Arch’ concept as part of a network-wide investment of £1 billion.
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Sammyez - 01/08/2016 12:46
Change management certainly needs to happen with JLR, starting firstly with the culture of the business. There are delusions of grandeur amongst some head office management, this permeates through to the retail network. If JLR wants to compete with the Germans, it needs to change some mindsets and start to move on some of the dead wood in management currently.