The motor industry may have dipped a toe in the online retail pool, but Zoopla and LoveFilm founder Alex Chesterman has just leaped in head-first with his latest project - car retail platform Cazoo.

Cazoo began sales in December and had already sold dozens of used cars to customers from Cornwall to Scotland when AM was invited to exclusively interview its founder and chief executive Chesterman, in January, at its London HQ.

Chesterman has a track record of launching and growing digital innovations, including property firm Zoopla Property Group and movie subscription business LoveFilm, and received an OBE from the Queen in 2016 for his services to digital entrepreneurship.

Now Cazoo is his latest start-up, aimed at securing a slice of a marketplace where e-commerce has been slow to emerge among traditional businesses. Only five years ago, most dealers and carmakers were still openly saying that consumers wouldn’t buy cars online.

Aim to win a 1-2% market share